Start, grow, & scale an agency with a proven blueprint.

Whether you're just thinking of starting an agency, or already busy growing one, the Smart Agency Club offers a proven system that has already helped students with no previous experience, generate 6-figures in revenue.

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BECOME THE NEXT SUCCESS STORY

Join an elite list of successful entrepreneurs, and follow a blueprint that creates a life of financial and location freedom, forever. Listen to the stories of some of our members:

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Access 20+ digital downloads

Containing lead magnets, documents, report templates and more, specifically designed for modern day agencies.

All included in the course.

All the tools you need to build a successful digital marketing agency, are seconds away.

We don't just dump them on you, there are intuitive video walkthroughs of how to actually use each template and doc.

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If you think you've got things covered but want to download all the templates, documents and guides, click the link below.

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Become a valued member of a unique community of entrepreneurs

Everybody that's part of the Smart Agency Club has been on their own unique path full of various challenges, and all are happy to help and share their experiences.

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A program for all

No matter how far along you are on your agency journey, there are modules that are specifically designed to educate, inform, and inspire you every step of the way.

Beginners

Kickstart your agency journey with expert guidance and tools.

$5-20k p/m agency owners

Scale smarter with systems, sales strategy, and team structure.

$20k+ p/m agency owners

Optimize profits, build autonomy, and grow with precision.

What to expect from the course?

12 modules, over 10 hours of in depth, video lessons. Plus countless templates and documents that you can use right away.

MODULE 1

Introduction to Smart Agencies
Starting your agency is about building a strong foundation, not chasing quick wins. Discover how to set the right expectations, choose the best work style, and avoid common pitfalls, including:

✔ What to expect in your first year
✔ Part-time vs. full-time commitments
✔ Why this isn’t a get-rich-quick scheme

By the end of this module, you’ll have a clear understanding of the mindset and groundwork needed to launch a sustainable agency that grows over time.

MODULE 2

Getting Started
Building an agency begins with clarity on your skills, audience, and unique value. Learn how to define your core strengths and position yourself for success, including:

✔ Identifying your key skills and focus areas
✔ Niche vs. general agency approaches
✔ Crafting your unique selling proposition

You’ll also explore essential tools, start-up costs, and whether B2B or B2C is the right path for you.

MODULE 3

Branding
Your brand is more than a logo – it’s how you stand out and build trust. This module covers the key steps to create a strong, professional presence, including:

✔ Choosing a memorable agency name
✔ Securing the right domain & pro email setup
✔ Creating your brand bible

By the end, you’ll have a cohesive brand identity ready to attract and impress clients.

MODULE 4

Service Packages
Well-defined services make it easier for clients to choose you. Learn how to structure packages that provide value and scale your revenue, including:

✔ Advertising, social media, & content services
✔ Static retainers vs. dynamic retainers
✔ SEO and web service fundamentals

You’ll also learn why starting slow and building a focused offering sets you up for long-term success.

MODULE 5

Business Plan
A clear plan is the backbone of a thriving agency. This module guides you through building a plan that drives growth, including:

✔ Market research and competitor analysis
✔ Your business model and revenue streams
✔ Key strategies for growth and risk management

You’ll walk away with a roadmap that includes milestones and metrics for measuring your progress.

MODULE 6

Social Media
Social platforms are powerful tools for growing your brand and connecting with clients. Discover strategies to leverage them effectively, including:

✔ Why social channels matter for agencies
✔ The power of an omnichannel approach
✔ Creating content that attracts organic traffic

This module helps you use social media to build visibility and credibility without overspending.

MODULE 7

Agency Website
Your website is your digital storefront. Learn how to create a professional, conversion-focused site, including:

✔ Where to build your site and top template options
✔ Inspiring examples of successful agency websites
✔ Using pixels, tags, and analytics effectively

By the end, you’ll know how to create a website that speaks directly to your ideal clients.

MODULE 8

Email Optimisation
Email remains one of the most effective tools for outreach and client relationships. This module shows you how to optimize your email systems, including:

✔ SPF, DKIM, and DNS setup
✔ Warming up your inbox for better deliverability
✔ Managing multiple accounts professionally

You’ll leave with a reliable email strategy that supports consistent communication.

MODULE 9

Guides & Templates
Save time and win clients with proven templates. Learn how to create resources that enhance your operations, including:

✔ Pitch deck, free guide & reporting templates
✔ Onboarding and offboarding processes
✔ Tools like influencer trackers for smoother projects

This module helps you standardise workflows and present yourself like a pro.

MODULE 10

Finance & Accounting
Financial management is critical for any agency owner. Learn how to set up and manage your finances properly, including:

✔ Business accounts & multi-currency solutions
✔ Bookkeeping, invoicing, and payment systems
✔ Creating a cash-flow buffer and runway

By the end, you’ll have financial systems in place to keep your agency profitable and organised.

MODULE 11

Outreach & Pricing
Winning clients starts with a clear outreach and pricing strategy. This module walks you through:

✔ Cold emails, calls, & canvassing techniques
✔ Using trade shows, Upwork, and Kickstarter
✔ Building organic & paid content strategies

You’ll also learn key pricing tips to position your services competitively and profitably.

MODULE 12

Scaling & Next Steps
Once you’ve built your foundation, it’s time to grow. Discover how to scale your agency the smart way, including:

✔ Hiring freelancers vs. building a full-time team
✔ Effective team structures and meeting strategies
✔ Horizontal vs. vertical scaling models

You’ll finish with a clear path to expand your agency and plan your next big moves.

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